Content Writing Portfolio

I am a content writer with more than three years of experience writing for small businesses and startups in a range of industries, from tech to travel.

I have a BA Hons in English Literature and German from the University of Warwick and an MA in Convergent Journalism from HMKW Berlin.

Content First Marketing — Freelance Editor

December 2020 – PRESENT

  • Managing a team of writers to produce high-quality work for the client accounts I’m in charge of
  • Editing blog articles to optimize for best SEO performance and according to client branding

Conversion Advocates — Freelance Content Editor

February 2020 – February 2021

  • Editing blog articles and web copy to optimize for best SEO performance
  • Writing, pitching, and publishing thought leadership articles at prominent publications, including Entrepreneur and Forbes Middle East

Humanity Innovation Labs / Hybrid Research Computing, Remote — Freelance Copywriter and Digital Manager

February 2020 – August 2020

  • Managing Facebook, Instagram, Pinterest, LinkedIn, and Twitter accounts across paid and organic campaigns
  • Creating and growing an engaged Facebook group of over 1500 members

YoorToors, Remote — Marketing Assistant

December 2019 – August 2020

  • Writing blog articles and digital tours for a travel app
  • Finding and recruiting other writers from around the world to write their own tours

Phiture, Berlin — Copywriting Assistant

October 2019 – March 2020

  • Writing text for apps and app stores for various clients, including Adobe, Headspace, Tubi, Norton, and more
  • Coordinating teams of translators around the world and proof-reading and editing their copy translations
  • Leading writing workshops to help the entire team with their professional writing skills

GotPhoto, Berlin — Marketing Working Student

November 2018 – October 2019

  • In charge of social media for UK and US markets, managing Facebook groups of over 5000 members
  • Targeted blog article writing, including SEO

Are you looking for help in building high-quality content for your website or blog? Look no further.

Digital Marketing

Top-quality content creation is never more important than for marketing agencies and companies. Let me highlight the expertise of your company with my copywriting and content creation skills. Here are a few examples.

5 Facebook advertising campaign examples to steal

Top tips for killer performance marketing campaigns

6 Shopify strategies to boost ecommerce sales

How to master social media like Trump


Medical Cannabis

Medical cannabis is a growing industry that needs accurate and helpful information, so people can understand both the advantages and disadvantages clearly. I use my journalistic training and strong communication skills to research and inform on relevant medical cannabis topics to help both businesses and individuals.

How can medical cannabis help Agoraphobia?

How can medical cannabis help with Tourette’s syndrome?

How can medical cannabis help if you are suffering from cluster headaches?

Healthcare

Accessing information in healthcare needs to be as clear and accessible as possible. I pride myself on commnicating sometimes complicated information clearly, so that people can find the help they need when they need it.

The Sandwich Generation: Providing Home Care Across Generations

Finding a Balance: 7 PCA Self-Care Tips

How to Prevent Blood Clots

Tips and Tricks for Dialysis Access Care


Sustainability

Sustainability is something I work at in my personal life, so it’s always a pleasure when I can turn my writer’s hand to topics about a greener world. Within my role in the marketing team for Zero Waste Berlin Festival, I explore topics related to zero waste.

Eco-Anxiety: What Is It and How Can We Fight It

Busted: 3 Myths About Zero Waste

Sustainable Food Systems: Why It’s Not Just About You

Three Opportunities for Sustainable Change in the Fashion Industry

Travel Writing

I also created a range of content for travel app startup, YoorToors, covering topics like mental health while travelling solo, diversity in the travel industry, and deep dives into cities like Berlin and Salzburg. Download the articles to read at the link below:


In addition, I ran the Facebook and Instagram pages, including curating and publishing the #WhyDoWeTravel series. This series highlights diverse travel content creators who all bring a unique perspective to the world of travel. You can see some of the content shared for this series here.


I also contribute to the Solo Female Travel blog, writing informative and insightful content for the modern traveler:

Queer Travel: Tips for Your First Solo Trip


SaaS and Tech Startups

As a copywriter for Phiture, a mobile growth consultancy based in Berlin, I developed a keen understanding of ASO (app search optimisation), as well as honed my concise use of language. Writing app store descriptions that include the key features while still sticking to a character limit proved my attention to detail and ability to write captivating yet concise copy. I also wrote a series of blog articles for Phiture, linked below:

A Round Table with Phiture’s Climate Team

Apple Search Ads Explained: A Day in the Life of ASA Lead Andrea Raggi

The Who, What, and Why of Phiture’s Monthly Learning Day

Prior to this, I also created regular blogs and whitepapers for SaaS, GotPhoto, a sales platform for school photographers. Selected content for them is linked here:

Photography Burnout: What It Is and How To Avoid It

Essential Resources and Tools Every School Photographer Should Be Using

27 Resources Every School Photographer Should Be Using


Career Advice

I have written extensively on career advice for students and young freelancers. You can also find my professional career advisory services here.

Try Something New

Boosting your CV in Term Three

Save Time without Cutting Corners


Ghostwriting

I create regular website content and external guest posts for a range of businesses as their ghostwriter, with placements on Forbes Middle East blogs reaching thousands of readers everyday. Links upon request.


Rachael is a dedicated and organized writer, communicator, and creator. A strong editor and leader, Rachael is a great value to any team or organization.

Maura Sheedy, Make Muse


Book a free call today.