Content Writing Portfolio

I am a content writer with more than three years of experience writing for small businesses and startups in a range of industries, from tech to travel.

I have a BA Hons in English Literature and German from the University of Warwick and an MA in Convergent Journalism from HMKW Berlin.

Are you looking for help in building high-quality content for your website or blog? Look no further.

Social Justice

I edited and contributed regularly to Make Muse, where I was able to experiment with creative styles and reported features. I was also in charge of commissioning, tracking, and editing fifteen features per month from a team of fifteen writers across three timezones, demonstrating keen attention to detail and organisation skills.

Travel Writing

I also created a range of content for travel app startup, YoorToors, which can be viewed on their blog page. Some highlights include:
Tips and Tools For Staying Offline While Traveling

Berlin’s Top 5 Attraction Meet Its Top 5 Hidden Gems

In addition, I ran the Facebook and Instagram pages, including curating and publishing the #WhyDoWeTravel series. This series highlights diverse travel content creators who all bring a unique perspective to the world of travel. You can see some of the content shared for this series here.

I also contribute to the Solo Female Travel blog, writing informative and insightful content for the modern traveler:

Queer Travel: Tips for Your First Solo Trip


Accessing information in healthcare needs to be as clear and accessible as possible. I pride myself on commnicating sometimes complicated information clearly, so that people can find the help they need when they need it.

The Sandwich Generation: Providing Home Care Across Generations

Finding a Balance: 7 PCA Self-Care Tips

SaaS and Tech Startups

As a copywriter for Phiture, a mobile growth consultancy based in Berlin, I developed a keen understanding of ASO (app search optimisation), as well as honed my concise use of language. Writing app store descriptions that include the key features while still sticking to a character limit proved my attention to detail and ability to write captivating yet concise copy. I also wrote a series of blog articles for Phiture, linked below:

A Round Table with Phiture’s Climate Team

Apple Search Ads Explained: A Day in the Life of ASA Lead Andrea Raggi

The Who, What, and Why of Phiture’s Monthly Learning Day

Prior to this, I also created regular blogs and whitepapers for SaaS, GotPhoto, a sales platform for school photographers. Selected content for them is linked here:

Photography Burnout: What It Is and How To Avoid It

Essential Resources and Tools Every School Photographer Should Be Using

27 Resources Every School Photographer Should Be Using


I create regular website content and external guest posts for a range of businesses as their ghostwriter, with placements on Forbes Middle East blogs reaching thousands of readers everyday. Links upon request.

Rachael is a dedicated and organized writer, communicator, and creator. A strong editor and leader, Rachael is a great value to any team or organization.

Maura Sheedy, Make Muse

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