Social Media Portfolio

Skilled in creating graphics in Canva and Adobe Suite that perfectly match my effective captions, I can bring a refreshing angle to your social media presence. Whether for an individual or a brand, I can help you create a dynamic presence online and foster organic growth over time.

Your social media profiles are the first impression you make on new followers or customers. Make that first impression count.

SaaS: fotograf.de / GotPhoto

From 2018-2019, I was in charge of the Facebook and Instagram accounts for SaaS, GotPhoto. I also managed both Facebook accounts for the respective US and UK markets, with over 5000 members combined. Here are a few examples of my content:

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Coming to the end of her showcase, we asked @larissalordphotography: why do you use GotPhoto? “I originally tried GotPhoto because I wanted complete gallery privacy for each client I photographed. I realize that this is an important aspect for parents and guardians, and it was important to me, too. I found it mentioned on a forum, and signed up because I was so impressed with the ease of the system. It simplified my first go at school photography, from creating contact sheets from class lists to printing and ordering. I can't even tell you how much time it saved me, which is really important. I'm the mom of two school-aged kids and don't have a lot of time. Not only that, their staff and support is so helpful. I was walked through the setup process and any time I've bungled something (it happens!), I have always had a very quick response from GotPhoto's team. To me, the service fee is well worth the effect on my time management. Also, you can structure your pricing with fees in mind in order to still meet personal income goals. It's why I keep recommending them to other photographers interested in school, sports, or event photography.” #gotphoto #schoolphotography #volumephotography #childrenphotography #lessdeskmoredreams #boutiqueschoolphotography #photooftheday #photographerinsight #prophotography #photographershowcase

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YoorToors: Travel Startup

I created regular content for YoorToors, a travel startup focused on building a dynamic community of travel lovers. I also led a campaign, #WhyDoWeTravel, to promote diversity and inclusion within the travel community:

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@asha_art.n.soul is next up in our #WhyDoWeTravel series, bringing light and color into every one of her 'grams. Have a read of what she has to say on travel and head over to her feed for what she has to say on everything else ❤ ⁣ 𝗪𝐡𝐲 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐫𝐚𝐯𝐞𝐥?⁣ ⁣ I travel as a form of education, evolution, and freedom. Connection to the land, the remembrance of my people, all people. As a mixed person of color, I identify as a rainbow child of sorts, kin to ancestors of various lands, spanning imaginary borders and continental waters. I travel to challenge beliefs, voyage outside of comfort zones, gain new perspectives, cross time and space, establish wide roots, and experience culture firsthand through my own lens.⁣ ⁣ 𝐇𝐨𝐰 𝐡𝐚𝐬 𝐭𝐫𝐚𝐯𝐞𝐥 𝐢𝐦𝐩𝐚𝐜𝐭𝐞𝐝 𝐲𝐨𝐮𝐫 𝐥𝐢𝐟𝐞?⁣ ⁣ Travel has been a blessed homecoming for me. With each departure I shed a little, allowing space for new lessons, connections, and opportunities for expansion. Activating all the senses and exploring new landscapes, while its people remind me of how sacred each walk of life, each being, and each moment truly is.⁣ ⁣ 𝗪𝐡𝐞𝐫𝐞'𝐬 𝐧𝐞𝐱𝐭 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐭𝐫𝐚𝐯𝐞𝐥 𝐛𝐮𝐜𝐤𝐞𝐭 𝐥𝐢𝐬𝐭?⁣ ⁣ Heading eastward to collaborate with fellow artists and family. Journeying to sacred sites via a self-converted van art studio, selling healing herb blends and services to folks along the way. Working on a collection of earth based illustrations. Being a solo traveller allows me to constantly diversify my experiences, and start meaningful conversations.⁣ ⁣ 𝗪𝐡𝐚𝐭 𝐨𝐧𝐞 𝐩𝐢𝐞𝐜𝐞 𝐨𝐟 𝐭𝐫𝐚𝐯𝐞𝐥 𝐚𝐝𝐯𝐢𝐜𝐞 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐠𝐢𝐯𝐞 𝐭𝐨 𝐚𝐧𝐲𝐨𝐧𝐞 𝐫𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐢𝐬?⁣ ⁣ Three equally important ones come to mind: Don't believe everything you hear. Trust your gut over your heart or head. Travel solo, at least once in your life… the freedom that exists when one is in charge of their every move can be an empowering opportunity to connect with your inner child's desires or even nap with reckless abandon.

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Our #WhyDoWeTravel series returns with @passportsandgrub ⭐ Tomiko is a travel expert who works with brands to help shift the culture on diversity in tourism ❤ Have a read of the impact of travel on her life 👇 ⁣ 𝗪𝐡𝐲 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐫𝐚𝐯𝐞𝐥? ⁣ ⁣ I grew up really poor and we never took summer vacations because my parents couldn't afford to even take a local trip. As soon as I was able to travel on my own I started exploring other places to learn new languages, new cuisines, aspects of a different culture, or a deeper appreciation of faith or spirituality.⁣ ⁣ 𝐇𝐨𝐰 𝐡𝐚𝐬 𝐭𝐫𝐚𝐯𝐞𝐥 𝐢𝐦𝐩𝐚𝐜𝐭𝐞𝐝 𝐲𝐨𝐮𝐫 𝐥𝐢𝐟𝐞? ⁣ ⁣ Travel has been truly a life-changing experience for both me and my family. When you explore the world, you get a better sense of people, open yourself up to new experiences which can have a powerful impact on you and help you figure out who you are and what you want to be. I want to make sure my daughter has an open heart for people that are different from her and know it’s okay, and that her way of doing things and what she believes is not the only way. ⁣ ⁣ 𝗪𝐡𝐞𝐫𝐞'𝐬 𝐧𝐞𝐱𝐭 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐭𝐫𝐚𝐯𝐞𝐥 𝐛𝐮𝐜𝐤𝐞𝐭 𝐥𝐢𝐬𝐭? ⁣ ⁣ Since I can't travel anywhere this year because the U.S. is so GHETTO I am traveling to South Africa, Italy, and Slovenia next year! ⁣ ⁣ 𝗪𝐡𝐚𝐭 𝐨𝐧𝐞 𝐩𝐢𝐞𝐜𝐞 𝐨𝐟 𝐭𝐫𝐚𝐯𝐞𝐥 𝐚𝐝𝐯𝐢𝐜𝐞 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐠𝐢𝐯𝐞 𝐭𝐨 𝐚𝐧𝐲𝐨𝐧𝐞 𝐫𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐢𝐬? ⁣ ⁣ Have an open heart and realize the world is more than the box you live in. Travel is more than relaxing on the beach but for me it’s understanding, learning, and accepting other cultures. #travelinfluencer #travelbucketlist #travelbucketlistideas #slowtravel #slowtravelling #slowtravelstories #travelrevolution #girlstravellingsolo #girlswhotravelsolo #girlswhotraveltheworld #shewhowanders #girlsgoneinternational #girlgoneinternational #girlsgoneglobal #damestravel #diversifytravel #honesttravel #realtravel #realtravelwomen #travelapps #freetravel #traveltools #travelguides #traveltipsandtricks #blacktravel #blacktravelfeed #blacktravelgram #blacktravelmatters #blackwomentravel

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Tech Consultancies: Humanity Innovation Labs & Hybrid Research Computing

I also took care of all social media content for two wearable tech companies, Humanity Innovation Labs and Hybrid Research Computing. In my first few months, I developed a full brand kit and identity guidelines to separate the two companies from one another and assisted in the successful launch of a data app. Here are a few examples:

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There's often a focus on *serious wearables* nowadays – with COVID-19, bigger strains on workplace safety, and industrial advances with wearables, sometimes the smaller projects get brushed under the rug. At the end of the day, however, we need all kinds of wearables to build up a smart ecosystem. That's why we at Humanity Innovation Labs also love to play with entertainment UX, to see what we can do in other wearable spaces. Today, we want to share our UI for a music app – what do you think? Drop your thoughts below! 🎵 #researchapp #researchplatform #wearabledesign #wearabledevice #industrialdesigncommunity #techdesigns #researcheverything #techdesign #randd #wearabletechnology #researchanddevelopment #uxresearch #datavisualization #techgadgets #wearabletech #wearables #techgeek #techies #techstartup #techworld #technologies #techlife

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She quickly understood how to craft messaging that would resonate with our customer base and thus I was always able to rely on her to help with managing our UK and US social media channels. Rachael’s idea generation was strong and I knew I could count on her to offer a strong viewpoint supported by her experience and knowledge.

Dom Bryant, fotograf.de / GotPhoto

Rachael and I worked together on a project for a little under a year. She managed all social media activity for it and created content for various platforms as well as the project blog. I cannot recommend working with Rachael enough! She’s a master at creating compelling, engaging content on any platform I’ve seen her touch! Collaborating with her was a breeze – she is reliable, very responsible, and a quick learner. What’s even better is that she is an absolute joy to work with and have on your team.

Johanna Renoth, YoorToors

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